Content marketing in the recent times has become popular in the online marketing arena. It has proven to be one of the most cost-effective and reliable way for those doing digital marketing. Digital marketing has presented some problems to those using it for the first time. Below are tips on how to integrate content marketing into your business:
1. Get a qualified team of professionals
Content marketers, today, are well versed with how the internet works. Content marketing should be taken seriously as it will greatly determine the sales. The team will include influencers, content writers, data analysts, seeders, customer relationship managers and sales representatives. The types of professionals you will choose will depend on the product and the business. However, they are ground rules that must be observed in any selection. In the team, the following players are a needed for the team to work well:
They determine how far your business will go. They are the people to make good use of the appropriate niches in the market. Seeders will drive your team. They will point out the unique features in your business and give your potential customers the reason they should choose your product.
These are the people who know what the readers love to read. They know how to write amazing articles that will get the attention of search engines and internet users. To get the best results, give them the type of consumers that you are targeting for your product.
These are the professionals to check your statistics and simplify them to you. They also give you the possible practices that will drive you to success. They analyze the web and check for the most popular searches, the popular downloads, the most liked content and the websites receiving the highest number of sign ups.
They are involved in choosing what your content will include. They choose the themes and topics that will bring the best results and the keywords that will yield results from search engines. They are also tasked with checking the grammar, spelling and tone of the message in the articles.
They are the people to publicize your content. They present your content to the social media platforms, social networks and make use of every opportunity. They interact with potential customers and sell the product to them.
2. Bring a change in marketing approaches
Content marketing has been there for a while so it is not so new to the market. Online content marketing has made it easy for business to reach greater markets. Online marketing gives the business a platform to get new customers and maintain them.
Content marketing has to have its own standards of measuring success and progress. It cannot be compared to the traditional marketing, as by doing so; you will be setting your business for a failure.
3. Clear cut KPIs & Dimensions and goals.
Develop new KPIs and dimensions that will define your business goals. Do not maintain the standard KPIs of normal marketing channels. Focus on building relationships. Instead of CTR bring in customer-centric metrics. This will help you to know the best content for the consumers and which content is not popular with the consumers.
4. Build a community for your product.
Many businesses forget the most valuable asset in marketing that is a community. Have a community for your brand. Building a community might take a long period but it is worth all the hassle. The most successful brands in the market usually do have a community that is loyal to their products.
5. Publish content in your site and create a blog.
By creating your blog and publishing content in your website, you will boost your online reputation. Fill your blogs daily with fresh and original content and watch your rankings in the internet rise.
6. Address the prospective customer’s problems first.
Most marketers make the mistake to create customer as they come into contact with someone. Take your time, educate the customers, help them and be their guide. Understand what they want. What problems can your content help to solve they have? Create a Frequently Asked Question (FAQ) in your site that will address the problems that the customers may have and offer solutions. If you follow the procedure, you are sure to succeed.
7. Partner with other marketing channels
The team of professionals should partner with the other marketing channels in the business. The two have the same goals- to get new clients and retain them. The partnership’s purpose is for the two to share information.
8. Choose what is best for your business
Most businesses are left at crossroads when it comes to choosing between quality and quantity. To make the decision you will have to see what works best for you. Which one will drive your business to success?
9. Create relevant message for each stage of the buying process
They are numerous steps in the buying process. To get the best results, come up with an appropriate message for each stage. The message should be either product-oriented or user-oriented depending on the stage of buying.
10. Use the resources that you have
If you have a team; examine their capabilities and how you can optimize their performance. Analyze their strengths and weaknesses. Come up with a plan and assign them different tasks to avoid duplication of tasks.
This post has been contributed by Tressy Jones. She loves to write about Online Business. She recommends 365 MEDIA for providing content generating services.