Give your customers a gift to remember
new roman’, times; font-size: 20px;”>An article looking at the increasing popularity of gift cards and how they can be used to promote and inspire customer loyalty so Give your customers a gift to remember by following ways.
new roman’, times; font-size: 20px;”>Thankfully, things have moved on since the days of the gift voucher and gift cards are becoming the way forward in terms of prepaid presents. They essentially have the same concept of a gift voucher, but instead of having to buy in denominations of, say, 5, you can load a gift card up with as much as you like. They make excellent presents for colleagues, perhaps those who are leaving or going on maternity leave, as instead of presenting them with 200 worth of gift vouchers from across the company you can give them one neat little card containing the whole amount. Plus they show a little more thought than simply giving cash, which is so easily spent on day-to-day items, as you can select the shop in which your recipient can treat themselves to their gifts. Gift cards rarely have expiry dates either, so you know you’ll be giving a gift that won’t get forgotten or wasted.
new roman’, times; font-size: 20px;”>Get the message across
new roman’, times; font-size: 20px;”>Once they’ve prepaid, you know you’re guaranteed the business and attracting more customers into the store means the potential for them to spread the word and buy gift cards for their own friends and family. It really is a case of a little investment goes a very long way.
new roman’, times; font-size: 20px;”>Adriana Frederick is a marketing specialist who regularly advises companies on how to effectively promote themselves, attract new customers and inspire customer loyalty. She also recommends ways to improve sales via the company website, including click here and to know more visit this page techniques.
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