SEO is considered as one of the top marketing strategies which give the highest ROI at a very less cost.
New websites are launching every day & everyone knows about the immense benefits of SEO.
As internet marketing is getting big & tough, it’s an absolute necessity to know and execute the latest SEO trends & strategies.
You have two options. One is to do everything by yourself or you can just find the best & affordable SEO packages available.
Here are some of the top SEO trends for 2020 that you must know if you are doing everything by yourself.
Expertise, Authoritativeness, and Trustworthiness
Implementing Google’s latest search query algorithm E-A-T on both on & off-page can conceivably help improve the SERP position.
Author reputation & authenticity of the content matter more than ever. In short, if you want your content to rank in 2020, it has to be written by the people who are expert in a certain topic.
Optimize your snippet because the information shown in the SERP is very important now. It has to be done in both rich & featured snippets.
Featured snippets — a whole section of data that is appeared at the highest point of a SERP — get high CTR. Be that as it may, getting one is a little tricky.
Rich snippets — addition to title and description, show pictures, rating for reviews, costs for items, and so on — are simpler to get, yet they will likewise bring lower CTR contrasted with a Featured snippet. Your outcome will be increasingly observable, however, regardless of whether your SERP ranking is the same as before.
Everybody is searching for a nearby business or services close to them, today local searches have been increased more than ever.
The significance of local search will keep on growing with 46% of searches on Google.
In addition, pretty much every local search gives conversion either online or offline.
This implies, an ever-increasing number of organizations will attempt to make it to the top of the local search result, making Local SEO harder than previously.
Voice search highly improves user experience and therefore, in 2020, half of every single online search will be made through voice search.
Because of its productive use, search engine giants like google are considering voice search more.
All things considered; the purpose of SEO is to rank sites precisely so that users can locate the best data for their query as quickly as they can. Ultimately, at the forefront of search engine optimization is user experience.
One of the top SEO trends of 2020 is including video content. Video advertising has the ability to make your clients stay with the contents it shows.
As per Cisco, 80% of all online traffic by 2021 will be from online video.
Some of the things to be considered are:
- video snippet
- organizing content of the videos into a discreet section for googles better understanding
- giving transcript for videos
- optimizing video for SEO (title, description, etc)
- growing YouTube channel
At present Mobile searches are more than laptop or desktop searches.
The endeavors of executing the Mobile-first indexing are taking place since 2016 as Google is focusing more on mobile user experience.
Google announced Mobile-First Indexing as the basis for website ranking on July 1, 2019.
From July onwards every new website will be crept by crawled by Google smartphone bot and its mobile-friendly contents will be the main criteria for page indexing, snippets, pages of the site and structured data.
So, in 2020, Mobile-first Indexing will play a major role in SEO.
Backlinks are links from another site to your website site. They can emerge out of social media, directories, etc., yet they regularly originate from the contents of different sites and blog posts
Even with all these changing trends, SEO in 2020 is still all about content and links.
Without astounding content, you’ll never get links. Furthermore, without quality backlinks, you won’t make it to the first page.
Like previous, high-quality backlinks will definitely help SERP ranking even in 2020.