Fixing your feet in the turbulent waters of the art business is not everyone’s piece of cake, not until you try to. For every budding artist or an artist who has the potential to change the face of art galleries around the globe, starting their business is the ultimate way towards success.
And, this thread talks about the same. Read along to know seven simple steps to turn your art into a business.
1. Create, create, and create.
A lazy artist will never make a great business tycoon. You need to get proactive with your work and should be creating day in and day out, trying out new things, gaining valuable experience in the field. That’s a headstart for your business.
After creating your artwork, you should also display it on platforms like social media, art galleries, and other places where art lovers can admire your work. This will help you analyze what people like and what they don’t. And then, you can mend your ways according to your target audience.
This creation streak will help you better understand your interest, the expectation that your audience has from your artwork. It will also make you a fan-base, which will be your potential customers’ hotspot.
2. Perform an extensive R&D
Now that you are fairly known among the art admirers, you are ready to take your second step. This step requires you to research the market around you thoroughly. This will only improve your skillset and chances of your business growing by manifolds.
While doing your research, primarily look for people who are buying art pieces out there. After that, approach them and ask about their taste in the art.
Also, when you are setting up your art business, there will be other people around who’ve either set up their store or will be planning to, just like you. Look out for these people. Carefully observe what they do, and more importantly, why they do it. Get inspired by the successful examples around you, and learn from the ones who have failed miserably and don’t repeat the mistakes that they committed.
You can rock your art at public galleries, where everyone can view and purchase it.
Alternatively, you can showcase it at an elite and professional gallery where only the high-end customers bid for your art pieces. You need to customize your artwork according to the display platform you choose.
3. Build up your business through digital marvels.
After you get an excellent artwork base and sound knowledge of the market around you, it’s time to move on. Now, you need to let people know that you are doing some great work that needs to be admired. Hit on social media platforms, and start with a website to take your business set up online.
Get the gram, Facebook, and Twitter working for your business. This way, you can connect with people and showcase your artwork. With time, your following will grow, and a good number of people will start recognizing your art. Eventually, you will have a considerable fan-base that will kickstart your sales.
The second most important thing in promoting yourself is a website. Use SEO, content marketing, and some personal experiences to churn out an excellent site for your business. Consider it as your visible virtual portfolio. Social media and internet marketing in tandem will open a host of opportunities for your art-based business.
4. Don’t get carried away.
Once people start a business and get 15-20 clients, it’s too easy for them to give up their day-job and think of themselves as ‘the Entrepreneur.’ Don’t be that person, or you will be financially strained within no time.
Yes, breaking the monotonous routine of a regular job is a motive to start a business, but you need to assess the right time to quit your day job. If you quit your job without gaining a profitable audience that has a considerable amount of potential customers, you may face a period of fewer sales. Don’t make a business suffocate you financially. It’s supposed to give you financial freedom, not take it.
5. Plan out a schedule and live by it.
People in business and freelancers have a different personality in the movies. They are not bound by time and work as per their wishes. But you can’t be that person, at least, not now.
In the initial years of your creative business, you need to make a detailed schedule and then follow it religiously. This discipline will make you create an excellent balance at creating art and working at your day job. Organize your day from the moment you wake up till the last minute when you go to sleep, and stick to it. Also, learn to make your schedule variable as per your hardcore needs, which can’t be postponed.
6. For everything you sell, make a contract.
“DO NOT SELL YOUR ARTWORK WITHOUT A CONTRACT.” This applies to everyone you meet and know. Live by this rule because:
- Getting your money from the client is a big task posed for most of the businessmen, and a contract makes this task somewhat easy.
- A contract will make way and keep your reproduction and exhibition rights safe.
- A contract makes you sound serious about your work. If you are serious, elite collectors also take you seriously, and you get a considerable amount of money.
7. Save where you can.
It’s last in the list, but it’s also crucially essential to save money while you transit from a day job to a full-time artistic businessman. There are many ways to save money while doing business. For instance, you can photograph your pieces to list them on your website. This will save you a whole lot of money that you’ll spend on the photographer.
Remember the third pointer? You will need a website. And this website will need a blog to keep those potential organic customers coming in to view your authentic art. You should start writing blogs related to your art on your website. This will connect you even more with your artwork, as well as business, excusing yourself from the money you will pay to the SEO head.
As of now, you are well abreast with seven simple steps to turn your art into a business. The only thing you need to do is – act thoroughly on these. The number ‘zero’ pseudo-listed step is to leave that couch and start doing. Even better – start from creating, and witness your art business grow into an enormous empire with your sheer combination of hard work and smart work.