Originally posted on March 17, 2020 @ 7:47 am
Tips for turning your craft into a business
As an entrepreneur, you have the freedom of having no authority above you to tell you what you’re supposed to do and when you’re supposed to work. Being able to do what you love and are passionate about often seems like a fantasy, but taking the plunge and turning your passion into a full-fledged business can take you a step closer to becoming your own boss.
If you have a talent for crafting and wish to turn this hobby into a business, then what’s stopping you? You can easily transition your artistic interests into your livelihood with a few simple steps and some strategic planning. We know how daunting it can be to leave your 9 to 5 job and dedicate all your time to what you’re passionate about. But this shift needn’t be too difficult and with some guidance, this business venture will quickly come to fruition.
Do your research first
Before beginning any business it’s important for starters to scope out the market and get an idea of what they’re dealing with. Conduct extensive market research to gather insights on the different opportunities presented to you. It’s also necessary that you recognize your competition and strategize how to differentiate your brand and creations in the market.
Take a minute to come up with a business plan that outlines your objectives and long-term goals so it always keeps you on track and helps keep you motivated. You can highlight the areas you wish to primarily focus on and keep other interests on the back burner.
Carve out a niche
After you’ve selected the crafts you’ll be mainly focusing on, it’s time to work towards standing out from other competitors in the market. It’s inevitable that there will be several other businesses that could be crafting the same pieces as you, but what can you do to differentiate your items from others?
Prioritize quality and surprise customers with the level of precision and finesse you fashion your products with. One-of-a-kind, hand-crafted products made with love are valued and draw in customers in bulk. The people who purchase these trinkets don’t necessarily care about functionality and are normally driven by their artistic appreciation of the item and the crafter. Fresh entrepreneurs can pair their passion for crafting with important causes and interests to create unique, inviting, and enlightening pieces that entice customers and honor your creative talent.
Purchase supplies from wholesalers
Several businesses purchase items in bulk from wholesale traders at lower prices. Wholesale items are helpful to those businesses that are just starting out and can help them to craft their own products that are desired by customers. You can attend local trade shows and industry events to connect and network with wholesalers who can sell you crafting items at an affordable cost. When you regularly purchase from wholesalers you can determine and align your profit-margin goals and manage your expenses accordingly.
Ensure safe transactions
One major way aspiring business owners can establish great relationships with their customers is by offering them safe and easy transactions. This should also be backed by exceptional customer service to completely seal the deal. Be transparent about your store policies and offer multiple secured payment methods so customers declare you as a trustworthy and reliable business. If you operate under any e-commerce marketplace then make sure it values customer security and verifies each transaction.
Construct a sound shipping and packaging plan
When dealing with hand-made products it’s highly important that you securely package the items so they’re not damaged while transportation and delivery. In addition, shipping costs can also be adjusted once buyers pass a standard price-tag threshold or customers can use a promotional code for a shipping discount. Free shipping and discounts draw in more potential customers since no one can say no when they’re offered additional value.
Attend craft shows to build contacts
In order to get a feel of the work at craft markets, you need to visit one yourself. You can either go as an attendee or set up a stall yourself to get an idea of your competition. There’s a lot one can learn from such events, including product prices and the marketing strategies of your competitors. You can observe how others are doing differently than you and how they’re attracting consumers. Additionally, it’s a great place for budding-business owners to connect with other passionate crafters who have an appreciation for art. You can collaborate with other businesses to showcase your craftsmanship and connect with an already established audience.
Internet-savvy business owners can set up their own websites to take orders or join etsy.com which is a popular e-commerce platform for artists and crafters. While Etsy is highly saturated, it is the best for those wanting to get an idea of operating an online store. Those who have the time and resources can develop their website to create a personal brand identity and reach out to their tech-savvy customers.
Get on social media
Even if you’re working from home you can stay connected and build your community on social media. Social media has become an important component of every business in today’s modern world. It has the potential to help businesses create awareness about their products and reach a wider audience at a smaller investment. It also makes it easier for potential customers to search for your business. For instance, if you’re a carpet care business located in South West London then customers can find your services by searching “carpet cleaning Twickenham” on social media.
Aspiring entrepreneurs have the opportunity to share their journey, the making of their products, and engage with followers to establish bonds. This adds more value and meaning to their creations while conveying the essence of your brand and your crafts.
Ultimately, it’s all about loving what you do. When your efforts are driven by passion and ambition, you’ll successfully establish your identity as a purveyor of beautifully hand-crafted products. Capture your audience’s attention by offering aesthetically pleasing and tasteful goods. Keep these tips in mind and you’ll always remain a memorable and timeless brand.