Long-Term SEO: What is it, and why is it important?
Tons of sites go live every day to join the ever-increasing competition for visibility on the web. The search engine optimization (SEO) process focuses on ensuring your site ranks well across different search engines. Note that search engines use algorithms to regulate the competition for visibility. And the algorithms change quite often to create a level playing field for all sites to compete.
You must make necessary adjustments on your site if you look to stay in the visibility contest. Remember, search engine algorithms keep changing the rules for engagement, and you have to play by the new rules. What does that tell you? It means SEO is a long-term process. Yes, it continues throughout the lifespan of your site. If you are a website owner in Los Angeles, it is worthwhile to hire a Los Angeles SEO expert for your SEO needs.
SEO is quite significant to every website. Do you want to know a little more about that? Read on.
SEO Builds Credibility
Credibility is vital to every brand and takes time to build. SEO focuses on pushing your site to the top of the first page of search engine results. People searching for stuff on the web tend to trust sites that rank well on search engine results pages (SERPs). The better the ranking, the more credible your brand sounds.
Improvement in Leads
By appearing on the first page of SERPs, the link to your site is more likely to receive many clicks. That is not the case when it appears on page three and subsequent pages. The more the clicks, the more the leads you get.
Enhanced Conversion Rate
Receiving loads of traffic on your site is useful. But of what significance would it be if you cannot convert the visitors into buyers? As the best Los Angeles SEO company, we want you to convert most of your site visitors into regular buyers.
72% of consumers who did a local search visited a store within five miles – Don’t Belittle the Power of Local SEO
We use, among other conversion tactics, irresistible call-to-action (CTA) on your sales funnels. That results in improved sales if you are a business owner. So, there is a problem if your site receives impressive traffic with no conversion.
Better User Experience
SEO seeks to make your site user-friendly besides ranking well on search engines. A user-friendly site is easy to navigate. Positive UX (user experience) is key to the success of every site. Therefore, you want to make it easy for your site visitors to find what they are looking for with the minimum clicks.
Reduced Bounce Rate
If people leave your site as soon as they open it, the bounce rate shoots up. It gives Google the impression that the site is either not user-friendly or doesn’t have what the visitors are searching for. The higher the bounce rate, the lower your site’s ranking gets.
As your Los Angeles SEO experts, we find out why there is an increased bounce rate on your site. We then move with speed to curb it to avoid hurting its ranking on Google and other search engines.
A responsive site is one that is accessible across different devices without glitches. Site responsiveness is a crucial ranking factor on Google. You get penalized if your site cannot be accessed seamlessly on smartphones, tablets, desktops, and laptops.
A good SEO strategy ensures your site is accessible on any of the mentioned devices without layout distortions. Therefore, try out your site on your smartphone and laptop to see whether it is responsive. If it’s not, consult your Los Angeles SEO expert for a solution as quickly as possible.
Free Site Traffic
SEO can drive lots of organic (unpaid) traffic from all corners of the world to your site. When complemented by an effective marketing strategy, SEO can help maintain a steady and constant traffic flow to boost conversion.
One of the ways to get organic traffic is through backlinks. Rule of thumb: always create quality inbound links from trustworthy sources. Google checks all your backlinks for quality. Links from spammy sites will earn you low organic traffic and a drop in Google ranking.
Improved Site Speed
Your site’s speed is yet another ranking factor you cannot afford to overlook. Remember, many competitor sites are striving to attract Google’s attention. Besides, they target the very customers like you. So, why would they wait for your slow website to load when your competitors have faster sites?
An SEO pro optimizes your site for speed to ensure the pages load fast and links respond fast when clicked. Improved speed contributes to a great user experience and reduces the bounce rate.
Meeting Site Objectives
There is no site built without an objective. Your Los Angeles SEO expert must factor your site objectives into their strategy. Through monitoring and evaluating your site’s performance on the internet, SEO enables you to achieve your set goals.
Advanced SEO site trackers can tell you which links are performing well and which ones are not. They can also show you how your keywords are performing. Monitoring site performance aspects enable you to determine if the objectives are being met.
SEO Helps You Grow Your Social Media Following
Social media is an excellent source of organic traffic for your site. A well-optimized site is highly accessible. Site visitors are likely to click the share button on your site to share exciting social media stuff.
Blogging is a great way to facilitate sharing content about your product or services on social media. You can write SEO-friendly blogs and post them on your site every so often. Site visitors are likely to share with their friends on social media attention-grabbing articles you post on your site. Chances are your site will receive organic traffic from the shared content.
SEO is a long-term process. It is an excellent way to garner traffic for your site, convert leads into regular buyers, and double your revenue. If you own a business in Los Angeles, consider working with a reliable Los Angeles SEO expert to grow it. We offer the best Los Angeles SEO services and help you move your business to the next level.