Jamal Edwards MBE was a British music entrepreneur, DJ and founder of the online urban music platform SB.TV.
Edwards was an ambassador for the Prince's Trust, a youth charity which helps young people set up their own businesses.
In 2021, Edwards set up Jamal Edwards Delve, a project aimed at refurbishing and reopening youth centres.
Edwards was the founder of SBTV – an online media platform to discover emerging artists.It launched in 2006 and has helped to launch the careers of many artists including Ed Sheeran, Jessie J, Stormzy and Emeli Sandé
As well as his online platform, Edwards released a headwear collection on Topman (his previous place of employment) with American Freshman.
In 2013, Edwards released an ebook, Self Belief: The Vision: How To Be a Success on Your Own Terms.
His book achieved success and was the number-one bestselling ebook series according to iBooks.
It sold so well that Virgin Books bought the rights for a print edition.
As of October 2019, Edwards had refurbished and reopened four youth centres in Acton, with more than 150 people have engaged across the four centres.
Edwards died of a cardiac arrhythmia caused by recreational drugs[44] at his mother's home in Acton, London, on 20 February 2022, at the age of 31.