What is Conscious Consumerism?
The effects of conscious consumerism are now being witnessed far and wide all over the world. Right from the food industry to clothing, consumer electronics, and also automobiles, people are no longer purchasing the thing that they want just because they want it. They are making a well-informed online shopping decision after taking into consideration all about the background of the company that they are giving their hard-earned money to.
People are showing their support for brands and companies that are doing good in the world by living up to certain moral and ethical consumerism standards that we have never seen before in the history of the world. The impact that this event is having on society and capitalism is profound. Brand and corporate businesses are now looking for ways that they can make a change in the world by their products or services to show their solidarity for conscious consumerism.
What does conscious consumerism mean for businesses?
Manufacturing, distributing, and selling a product is by far not a simple process, there is a whole series of events that take place to deliver the product right from when it is a raw material to a finished and brand new product ready to be bought from a nearby store. Consumers are now not only interested in purchasing the product for its price and quality, but they now also care about the entire process of manufacturing and distribution and most importantly the impact that it is having on the world and the environment.
To know how conscious consumerism affects buying, the next time you go out to shop, keep an eye on the grocery aisle and you would surprisingly notice that people are picking up more organic products than the regular ones, ever thought to yourself why is this the case? The reason is that this is one of the effects of conscious consumerism. People are more concerned about the effect that the manufacturing of the product is having on the environment and choosing an organic product is the least that they can do for the good of the world.
If you want to understand what conscious consumerism is, then you must do your best to know the difference between a conscious consumer and a regular consumer. Only a few consumers will stop before they buy and ask themselves; what impact are the times in their cart having on the environment? Where is this chicken I bought coming from and how was it raised? And most importantly, what kind of effect do these poultry farms have on the environment, and is it a factor that is contributing to climate change? These are some of the most important questions that consumers must ask themselves and fortunately, quite a lot of them do, which is why they are known as conscious consumers. Whereas the regular consumers often think about themselves and are much more selfish since the main priority for them might be whether or not the product that they have decided to buy is on sale.
How has history defined conscious consumerism?
What does conscious consumerism mean? Let’s have a look at history and try to understand the way that conscious consumerism has become an important part of the lives of millions of people. You must have a pretty good idea about what conscious consumerism means if you have read this article up to this point. But for the sake of clarity, if we have to define conscious consumerism in a very few words, here’s what the definition would look like; It is a movement that is driven by consumers who make important purchase decisions which results in a positive economic, social, political and environmental impact.
After a lot of research, we have found many academic studies that have been done in the 1970s and even in the 1950s about conscious consumerism. Although during that time it wasn’t exactly called conscious consumerism, the concept of conscious consumerism has been known as “dollar voting” and this particular concept can be traced back to the year 1954. In 1954, a popular economist back then who was known as James Buchanan had stated in one of his writings and some of his speeches that individual participation is paramount for the economy and it is one of the purest forms of democracy.
How conscious consumerism affects buying around the world?
Would you like to know about an interesting and encouraging statistic? In the US, a majority of consumers, 73% to be precise, say that they would really love to change their traditional habits of consumption, and are in fact doing so currently to have a positive impact on the environment and in society.
More than 40% of consumers from all over the world are happy to pay a premium for daily use and essential products that would contain organic and all-natural ingredients. This is a very reassuring statistic that shows us how consumers all over the world are becoming more conscious and aware of the impact that their choices and how consumer goods are having an effect on not only their own bodies but also on the environment at large and the world around them.
No matter which country you belong to, whether poor or rich, big or small, there is an underlying revolution that is taking place in the economy and consumers are at the forefront of this event. Consumers are becoming more and more conscious and aware of their existence in society and the role that they are playing in the sustainability of the environment and also in global warming. Due to this phenomenon, it is in the manufacturing companies and the brand’s best interests to have a positive impact on the environment through the products that they are selling. If they do not outright strive for a positive impact, then they should at least minimize the harm that they are doing through organic and environment-friendly processes. And they need to show the process openly to the world. This gives consumers a reason to shop online from them with trust of having products with global impact.