With 1.5 billion users and 60 billion messages being sent every day, WhatsApp has now become a synonym of sending messages just like people say ‘Google it’ for searching anything on the internet. One of the best things about WhatsApp is its simplicity and user-friendliness which has made it a global leader when it comes to messaging apps. With no ads and a very simple interface, people find using WhatsApp very easy and the best way to communicate with friend and family members.
WhatsApp has made every type of communication over the internet very easy, from sending simple text, videos, and images to sharing documents and gifs. The lightning fast response time of this amazing messaging platform along with no bugs has allowed WhatsApp to witness one of the most instant growth paths in history. But along with using it for personal purposes, WhatsApp is now being used by businesses as well and especially after the introduction of WhatsApp business API. It has now become one of the fastest and easiest ways for businesses to contact their customers as nowadays, most of the customers want to communicate with brands in the same way as they communicate with their friend and family members.
With the help of WhatsApp business API, businesses are able to reach more people, cover larger market and streamline customer engagement. BY using WhatsApp, businesses can easily send appointment reminders, order notification, shipping alert, surveys, support messages and much more. So, in this blog post, we will be looking at why using WhatsApp business API is a good idea.
Enhancing brand relationship with customers
It doesn’t matter which type of business you are handing, enhancing the brand relationship with customers holds the same value everywhere. Although there are various ways of doing so but using WhatsApp business API is the best way to enhance the brand relationship with the customer as it allows the business to build a closed environment of communication with the customer where they interact with the customer on the digital messaging platform on a one-to-one basis. By using a WhatsApp business profile, you will be able to build the identity of your brand on a personal level with the consumer.
Using the most responsive channel
If you are using different communication channels as a business then you must be aware of the fact that nowadays, there are very few people who respond to emails, phone calls and all other traditional systems of communication and that’s why it becomes important to use those channels of communication where you have better response rate like WhatsApp. Through studies, it has been found that 9 out of 10 consumers prefer to use messaging platforms for communicating with brands and that’s why WhatsApp business AP is the best way to get expected results from your efforts of contacting your customers.
A global platform
If you have a global customer base then nothing can beat WhatsApp API as the popularity of this amazing messaging platform is not limited to county or continent and it is used globally and at the same level everywhere. You will be surprised to know that WhatsApp is the best messaging app in almost 104 countries and its penetration rate in smartphones is 95%. So even if you are planning to target your global market, you can consider WhatsApp API without any second thought.