There has been an increased concern on health, as children and adults in the US suffer from diabetes, obesity, among other diseases associated with lifestyle. In an attempt to curb the issue, people have turned to ingestion of natural foods. Yet, it’s so disheartening to learn that most food and beverage manufacturers have taken this chance to promote deceptive health products. This had led to an increase in potential deceptive claims.
If you were injured by depending on a food and beverages deceptive health claim, you need to take legal action. Any health deceptive claim is the one that:
Likely to mislead a consumer by the party acting reasonably under the given circumstance
Contains a message tuned to tie the consumer to make a purchasing decision.
Food And Beverage Class Action
The law requires that consumers receive correct and not misleading information on food and beverages. If you are a group of consumers questioning the marketing tactics, you can file a class-action lawsuit. When a product contains information that misleads consumers, that is perceived as deceptive or advertising marketing.
The Federal and State laws protect consumers from false advertising, but there is a lack of proper enforcement when it comes to getting damages. That’s why those harmed by such products should contact class action lawsuit lawyers in California to identify whether there is a valid claim and if so, determine how each member of the class will obtain a fair compensation. False claims on food and beverages may emanate from:
Presence of sweeteners, where a product is claimed to have less or natural sugar but contains artificial sweeteners
False claim on the origin of products such as products baked using Italian olive oil or Sauce made from America Tabasco.
Deceptive on natural ingredients such as a product containing pure honey.
Under filled food packages.
Any of the above claims can lead to a class-action lawsuit against the company that made the food and beverage products. The class action may have thousands of consumers or even millions affected by the same product.
How Consumers Get Into Deception
Food and beverage companies spend millions of dollars on advertising their products to the public. While some of these products are equal to the game, others damage the health of consumers. For instance, there have been increased claims that food and beverages have been described as “all natural” where such products contain artificial additives. When a consumer spends money to buy natural food products, they do so to improve their health. But it disappoints if such products have an opposite effect.
Most of the products commonly advertised in a deceptive manner include baked products, sugary cereals, sweetened beverages, etc. Consumers find themselves swayed by these products that are not healthy. It’s worse when such companies falsely advertise children’s products, where such food or beverages may contain a lot of sugar. A study by American Public Health Association, reveals that youth between 3 to 18 years are the most affected by deceptive health claims on food and beverages.
If a product contains any harmful ingredients, this should be made aware to the consumers. The manufacturer should explicitly give such information and provide a warning. Failure to warn may amount to another claim. Most of the food and beverage companies are known to deceive consumers into:
Associating their products with health and fitness when marketing sugary products.
Marketing a low product sell by claiming it has been rebranded with a healthier version. For instance, a soda with a dormant sale may be rebranded to contain more energy-giving elements. Other times such a product may be labeled 100% natural when in the real sense it contains lots of sugar.
Many consumers find themselves in these traps because natural foods are believed to be healthy compared to conventional ones. Others companies claim that their product has most health benefits but have less or no evidence to back up such claims. Besides, many don’t put correct labels on ingredients, which is also a good recipe for a class action lawsuit due to false advertising.
Choosing The Right Class Action Attorney
Not every attorney who claims to represent class members is worth the chance. To have a successful claim, you need to choose a lawyer who has broad experience representing consumers harmed due to deceptive health claims. With a deep understanding of what is required, such lawyers can assist you in getting a favorable outcome. Such a lawyer should have some successful food and beverage cases to show. Your lawyer will help you learn how to be certified according to your state rules and also ensure that every potential claimant has suffered from the same problem.
If you have any questions regarding deceptive health claims and whether your case may qualify to be in a class action, you can consider having a free consultation with a lawyer.