How many times have we heard the terms digital transformation and digital adoption in recent times? People are using them quite liberally, and many times without even knowing what they exactly are.
The terms themselves are also substituted for one another. But is it correct?
No. Digital transformation is the process of changing the business system from traditional to digital, where every aspect of the business is upgraded to suit the latest technology and software.
Digital adoption is the having ability to use the latest software tools the way they are supposed to be. Going for digital transformation and not working on digital adoption will give no results. Enterprises will only end up spending money on something that doesn’t help improve the business.
How can enterprises proceed with both digital transformation and adoption? The best way forward is to contact the top digital transformation company to help understand the intricacies of the process and choose the right way of following through the plan. The ultimate goal of digital adoption is to master the selected software and use it in the best possible way to take the business to new heights.
In this blog, we’ll see in detail about why digital adoption is crucial and necessary for enterprises that want to go for digital transformation.
Being comfortable with using a software solution doesn’t necessarily mean that the enterprise or employees are better at using the software, or they are getting the maximum benefit from it. To understand just how a software solution to help an enterprise, it is vital to monitor its usage.
Monitoring the performance of something (technology or humans) is not something new. It is a part of the business evaluation that every enterprise has to undertake. But the difference is that enterprises should now constantly monitor the process/ usage. It has no fixed time frame after which the enterprise can declare that it has been successful or not successful.
Monitoring, adapting, and changing are simultaneous processes that keep going on and on as long as the enterprise continues to exist. Does it mean that it’s only the enterprise (employees) who have to be monitored? Even customers’ responses to the changes in the enterprise have to be considered. When the enterprise is revamping the business system to stay relevant in the market and attract more customers, it doesn’t make sense if the customers themselves do not respond favorably to it.
For example, if we take a business that sells FMCG goods, we’ll have to see how many customers the company has, how many of them prefer to buy offline, and how many of them use online eCommerce platform to order products. How many customers use the app? What is the frequency of orders placed on the app, on the website, and directly by visiting the stores? What are the demographic details of each category of customers?
The answers to these questions will show the extent to which digital adoption has been successful from the customers’ point of view. When combined with the results derived from monitoring employee and enterprise-wide adoption, the enterprise will know how effective it is in using the latest software and whether the digital transformation has been successful or not.
The reason for as much emphasis on digital adoption is because many businesses that have gone for digital transformation have failed at digital adoption. The following are some of the reasons-
Too many Platforms: Each area of business uses special software. Employees have to navigate between numerous such software systems every day. It makes it hard for employees to understand the nuances of every single software.
Complicated User Interface: Not all software solutions have easy-to-use interfaces. This makes employees lose interest and decreases productivity.
Lack of Training: Employees cannot be expected to learn everything on their own and use technology without proper support. Regular employee training is a must to help them overcome their fears and inadequacies.
Resistance to Change: The psychological aspect is also crucial. Employees or humans, in general, are resistant to change. Making them understand the need for change and continually supporting them in the process is essential to make sure employees don’t resist digital transformation and adoption.
Lack of Customer Support: Customers also need technical help just as employees do. When they don’t find it, they will move to another business.
One way to effectively overcome the challenges of digital adoption is to hire the services of the best digital transformation company. The company doesn’t just provide technology. It also provides the necessary support system to understand and use the software tools to get maximum returns.
Enterprises that have wholly embraced digital transformation and adoption are now leading the charts in the market and are attracting customers from new markets. Geographical barriers are no more a restriction for enterprises to grow and expand.