Things That Customers Are Expecting From Your Ecommerce Website

Innovative websites 2015

 Things That Customers Are Expecting From Your Ecommerce Website

To run a successful and flourishing online business, it is most important for all the merchants to keep their customers happy and satisfied. In this highly competitive market, you would find various ecommerce websites that offer effective yet simple services to visitors so that they find it easy to purchase online, so it is also better for you to provide your customers with wonderful service.


Every ecommerce merchant should think of customers’ point of view and offer them an amazing shopping experience. Today, all the online shoppers have a short attention span, little patience and within some seconds they can quickly school through website and decide about it.

It is always important for you to serve your customers what they are looking for as it can give positive impact to their mind and compel them to purchase products from your site. Below, I have gathered some major things that customers are expecting from your ecommerce website, so make sure that you include these things in your website and make it a place where customers can easily shop.

Clean & Clear Logo:

When it comes to attract your customers within few seconds when they enter in your website, you need to present a clean and clear logo and branding. You need to make sure that you present logo and branding wonderfully so that your customers clearly look and decide that whether your shop is selling products that they are looking for or not. In this below given image, you can see that how wonderfully website is presenting its logo to its customers as it can help them to understand what this website is selling.

Quickly Loading Site:

Loading time is one of the major points that you need to consider when you are developing an online store. We can say that it provides your customers with a speedy as well as fully optimized online shop where they can easily purchase products and services that they want.

However, recently one survey has been conducted that shown speed is one of the most significant things to meet since most of the online shoppers leave website after 3 or 4 seconds. All the ecommerce merchants can easily test the speed as well as performance of their site on GTmetrix.

Apart from this, there are lots of factors that are manipulating your site’s speed such as images and your hosting provider. So, remember to host your online shop with any professional web hosting service provider.


Price & Shipping Information Clearly:

At least here, you do not have to provide surprises because customers hate such kind of surprises. You always need to provide price as well as shipping information clearly so that your customers find it clearly and did not get any surprises.

However, recent study also found that one of the major reasons of cart abandonment is unexpected increment in the final price because of shopping as well as taxes. It is always good to provide your customers with clear cut price, shipping details and warranty information on the product page.

Trusted Payment Options Icons:

You know you have to prove your trustworthiness if you want to convert your visitor into a customer. When it comes to talk about one of the easiest ways to gain a visitors trust, you serve them comfortably with trusted payment options icons on your website.

Today, retail industry is quickly turning towards digital retail market as there are many consumers, who are still feel hesitating in sharing their bank information with online websites. Ecommerce website owners should reassure their visitors by simply implementing trustworthy payment icons through their website.

Excellent Customer Service:

All the online shoppers are always attracted to those ecommerce websites that offer excellent customer service to them. By providing your customers a great customer service, you are reassuring them and make them feel that you are always there no matter whether it comes to solve their query and share their feedback. Today, maximum number of online customers is looking for the following mentioned customer services:

  • Live Chat Service

  • About Us Information

  • Contact Information

  • Toll Free Contact Number

  • Social Media

You need to offer same level of support and customer service that any physical store is providing so that you can increase conversion rates and build strong customer loyalty. You can easily boost sales as well as get repeat customers by giving your visitors the confidence to purchase from your site.

 So, these are some of the major things that customers are expecting to look on your ecommerce website, so make sure that your site has these things for your customers and offer them a great shopping experience. If you have decided to provide your customers with best ecommerce website, you need to hire ecommerce developer, who has hands-on experience.

Author Bio:

Hello, I’m Brianna Wills, I am working at Perception System as a content writer. It is one of the leading eCommerce Development Company in india. Connect with me on twitter @briannawillsss

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