Taking A Proactive Stance Smart businesses realise of course that environmentally friendly business practices also benefit the bottom line as well as adhering to policy. An energy consultancy, for example, can identify cost savings through better fuel economies for fleet cars, better energy efficient and utility tariffs, measures for using less electricity within the business, ways of buying recycled materials for a better price and using group and collective purchasing methodologies to further gain environmental benefits and ensure that businesses are working together for a mutual environmental benefit. There are plenty of ways to implement new measures and many businesses will engage the services of specialist consultancies who can talk them through standards and accreditations, processes for more environmental gains and help to develop PR and marketing strategies that maximise the value of the work being done. A specialist consultancy will also often be able to deliver a series of cost savings, as well as provide specialist training and other aligned services for staff and stakeholders. Marketing Benefits Customers also greatly respond to green business strategies and are increasingly seeking out those businesses who can clearly demonstrate a socially responsible agenda. This may be in terms of the recycling targets that they commit to, the amount of carbon that they reduce in business usage, or the way that they implement corporate social responsibility in local communities and provide education, training and other benefits for the local people. Savvy businesses are picking up on this and ensuring that they donate to local community projects, send their staff out to get involved and have a positive and impactful presence in the areas that they serve commercially. The resulting business approach is far more holistic and integrated with the customers and community that the business serves, rather than being distant from them. It seems that the days of big business may be challenged in the future, as smaller and more nimble, green-minded companies use localism, energy consultancy services and other marketing tactics to win vital business from eco-conscious customers.AUTHOR BIO
Alice regularly writes about business topics for a range of websites and specialist publications. To find out more, click here.