How To Find Your Target Audience
Suppose you are a fashion enterprise. To sell your products efficiently, you have to know what group of people would be the most interested in your products. In this way, you can be efficient in your sales as well as understand your audience.
Customers feel that they connect with your brand and thereby make more purchases. And before making purchases, they obviously visit your website. And when they do so, if they find your page useful, they might make their purchases!
In any business, if you want to reach the pinnacle of success, you HAVE to know WHO your target audience is. Otherwise, who will you be selling your products to?
What Is A Target audience?
A target audience means a group of consumers characterized by a particular behavior and specific demographics. Target audiences are pillars of most businesses. They influence decision making for marketing strategy, such as where and how to spend money on ads, or how to appeal to customers, and even what products to manufacture in the future.
Target audiences are used to define the point of a buyer in a business. Buyer personas represent an ideal customer of a company, that is drawn from the data that makes up a target audience.
This is one tool that helps you to understand your audience better. It is excellent to obtain demographic details about your audience. It helps you view the insights of a website while breaking down the segments into demographic aspects like age, location, gender, etc. it represents all these data graphically.
It also gives you great help finding out who is visiting your website and how well your content suits their needs.
Reader’s Point of View
With the reader personas, you will not forget who you are writing for. One of The good things about reader personas is that you should closely match them with your buyer persona, and you will find them to be nearly identical.
This is mostly because your blog post should have content that will be useful for the target readers. For example, Marketers might want to read blogs about digital media. It would build the reputation of your company to the consumers.
The primary difference between a reader persona and a buyer persona is that a reader persona focuses on the challenges your persona might be facing. How can you write content that solves those challenges with blog posts?
Consider Social Media Analytics
For example, consider you are putting in some memes on Instagram and creating a poll on twitter. Notice how your audience responds. Do they respond to your meme or your poll? This way, you can have an idea as to what they are interested in. And you can frame your content accordingly.
Every social media channel has its own pattern. Twitter is based on a short content pattern. Facebook generally allows longer content and videos. A young group of the audience mostly uses twitter. Facebook is used by older ones as well. Notice these small things about each of your social media handles. This can help you know your audience better.
Using tools on the Internet, like google analytics, you can find out who is visiting your profile and what kind of content they are looking for. You can base your content according to their needs and frame a strategy for your target market.
If you have a Facebook page, consider yourself lucky. This is because Facebook gives you insights, just like google analytics does. It creates a criticizing point of view and gives you the necessary analysis of your target audience. That is who is viewing your profile and how they are reacting to it.
You can find out who your visitors are and from where they belong too. This can be achieved very quickly just by clicking on the People’s tab on the Insights Dashboard.
Other areas that Facebook focuses on include interests and integrations with other social media platforms, like Instagram or Twitter. The insights report tells you the particular lifestyle of your audience, such as whether they purchase their items online.
Insights like these can help you a lot with your campaign planning and finding a target audience. So it’s a tool worth looking at and keeping a track often.
Checking up on your website is a good idea. Optimize your existing one, including your blog posts and existing content, and update them according to your present audience’s needs.
Find out the best and the worst performing areas of your website and how your audience reacts to it. Your website is what attracts your target audience. So updating them regularly might attract some more.
If a particular part of your website was not a hit, consider removing it or updating it according to what suits you. If a lot of people viewed something or it worked successfully, then consider spreading it on your other social media handles and expanding your reach.
Compare your site with others to find out how much it has been outdated. Do the necessary editing. This also includes fixing your images and putting in the missing information. Editing the outdated ones and every other change you think your page or article needs.
Social Media Audience Engagement
If you do not have a social media handle yet, it is about time you create one. Use your handles to communicate with your followers. This helps you to increase your reach of the target audience. End your blogs or articles with a Call To Action. Ask your audience to take action.
For example, try saying, “Tell us how you would like to dress up” or “Send us your favorite article.” This gets your audience to do something and generally ends up engaging them.
However, the engagement you get – either positive or negative- helps you better understand your audience and attract new ones. Use tools like Instagram stories and more to ask your audience questions – how they like your content or what changes would they expect from you, or anything that you feel is important to ask.
For example, if Apple Music found out that the previews of their interviews perform best on Instagram, it is likely because their Instagram is based on video content. This shows that diversifying the content does not have to be a massive change like Target and Lightlife, and it can still be a subtle work.
In case you have multiple target audiences and only one marketer, you don’t have to feel as if you need to focus on every audience at the same time. You can target one audience per campaign at one time to make sure you get it correct.
Target audiences are always meant to engage your consumers and give you a decent idea of how to present yourself to them. If you think you have a singular audience, you can still have lots of benefits from knowing everything possible about them.
So that’s all for now, folks! Tell us how you found your target audience and your journey of how you made it. We would be very delighted to know about it.
Name: Pooja Sharma
Designation: SEO Executive
Myself Pooja Sharma and I serve as an Seo executive at leading WordPress Development Company TechnoSoftwares, there I handle all works related to SEO, SMO, Email marketing, etc.