Marketers Should Be Aware Of Facebook Statistics In 2023

Marketers Should Be Aware Of Facebook Statistics In 2023

Do you know if your target market is still using Facebook? Or whether you should keep spending money on Facebook ads? Keeping up with the most recent Facebook statistics can give you the knowledge you need to revise your marketing plan.

Even after all these years, Facebook is still the most widely used social media site. According to the Sprout Social Index, it is the best medium for both customers and advertisers. In 2023, 71% of users and 65% of marketers wanted to utilize this platform most frequently. Facebook Lead Ads are most important for marketers, as the lead ad forms are one of the leading sources for marketers to collect prospective leads for their business. Marketers know how to test Facebook Lead form if any changes are required so that Facebook campaigns work best for the company.

Facts About Facebook That Every Marketer Should Be Aware Of

The third most popular website after Google and YouTube is Facebook. It surpasses other top networks like Instagram and Twitter because of this.

  • The platform counts 2.96 billion monthly active users. It is consequently the most popular social networking site globally.
  • Facebook’s overall ad revenue reached $113 billion in 2022. $2 billion in added fees and payments went toward income.
  • Americans use the platform for roughly 33 minutes each day.
  • American users log onto Facebook every day for roughly 33 minutes on average. According to the data, these figures indicate that the platform’s user base is still quite engaged.

User Data On Facebook

Despite having billions of users, how are these people using Facebook? To learn more, let’s examine a few crucial Facebook user statistics:

67.5% Of Monthly Users Log In Daily.

The secret is to outsmart Facebook’s algorithm to increase your organic visibility. 2 billion of the 2.96 billion monthly active users log onto the platform daily. That amounts to 67.5% of users that log onto the platform at least occasionally daily.

The Most Popular Activity On Facebook Is Still Messaging Friends And Family.

71 percent of users claim to communicate with friends and family on Facebook. This shows that the “social” aspect of the platform is still very much present. A sizable percentage of users (55.2%) on Facebook follow and do product and brand research. Hence, even though it’s mostly for socializing, your business continues to utilize the platform to establish sincere bonds.

It’s The Most Popular Customer Support Platform.

Facebook has become increasingly popular as the preferred medium for customer care on social media. According to the 2022 Sprout Social Index, 60% of customers seek customer care on Facebook. Also, 69% of marketers use the platform to offer customer assistance.

Statistics On Facebook Marketing And Advertising

Do Facebook marketing efforts still pay off? How effective is your Facebook advertising plan, too? To understand the effect of advertising on Facebook, look at these figures.

The Average Click-Through Rate (CTR) For Facebook Ads Is 0.90 Percent.

A WordStream analysis found that Facebook advertising has an average CTR of 0.90% across all industries. Nonetheless, click-through rates differ by industry, with at least 1% CTRs seen in the retail, legal, fashion, beauty, and fitness sectors.

Each Click On Facebook Advertising Costs $1.72.

According to the same survey, the typical cost per click (CPC) across all businesses is $1.72. But, in other industries, you might anticipate paying far more. For instance, the typical CPC in the financial, insurance, and customer service industries is $3 or more.

Among All Industries, The Average Conversion Rate Is 9.21%.

The conversion rate for Facebook advertising is relatively strong. Your Facebook ad should typically convert at a rate of roughly 9.21%. But, depending on your industry, the specifics could change. The conversion rates in the health, education, and healthcare sectors are noticeably higher.

Facebook Produces The Best ROI.

Facebook marketing generates great returns due to its strong conversion rates and inexpensive CPC. In fact, compared to all other social media sites, Facebook delivers the highest return on investment.

Engagement Data On Facebook

To understand where Facebook is in terms of engagement, let’s take a quick look at some key statistics:

On Facebook, The Average Interaction Rate Is 0.064%.

In all industries, companies see a median engagement rate of 0.064%, according to a RivalIQ survey. This is similar to the 0.067% median engagement rate on Instagram. Thus, Instagram is not necessarily more engaging than Facebook.

The Most Engaging Posts Are Photos And Status Updates.

Facebook continues demonstrating the strength of visuals, with photo posts receiving the greatest engagement (0.12%). The average engagement rate for status updates is 0.11%. With an average engagement rate of 0.08%, video posts perform ok.

Consumer Behavior Data On Facebook

And finally, do individuals make purchases on Facebook? Here are some statistics on user behavior on the platform:

Facebook Has The Most Social Commerce Customers Overall .

Facebook claims the most social commerce buyers, according to eMarketer. Users above 14 years have made at least one purchase on the site and are referred to as social commerce buyers in this context. The platform will be used by 65.7% of social commerce buyers in the US by 2023.

19% Of American Shoppers Start Their Online Purchasing Search On Facebook.

The same study discovered that some US consumers start online shopping on social media. Facebook is the second-most popular social media network behind YouTube as a place for people to start their online buying quest. Therefore you might be able to encourage purchases on Facebook with the correct marketing tools and tactics.


Looking at these important Facebook statistics gives you a general idea of where Facebook now sits in the social media ecosystem. They can therefore be used to direct your approach and help you decide what to prioritize. Facebook excels at generating potential leads, and its Facebook Lead Advertising combined with CRM connectivity help to improve conversion rates, allowing businesses to promote their brands better and increase sales.


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