As a business owner, you are always looking for ways to promote your business and bring in more revenue. Each form of advertising has its benefits, but it is the long-term advertising that can be expensive. Is it worth it to invest in a billboard for months to try and enhance your company’s brand name recognition? Is there a better way to get the kind of exposure you are looking for without spending a small fortune?
When you drive around town, you may see vehicles that are driving billboards for their companies. The idea of putting a magnet or vinyl decal on the side of a company vehicle is not longer adequate. These days, smart business owners are using vehicle wraps to identify their company vehicles and advertise at the same time. It is a cost-effective way to expand your brand name and get your company constant recognition.
Vehicle Wraps Have A Marketing Durability That Cannot Be Matched
The Yellow Pages ad that you took out this year will get seen by people who go to that particular page of the directory and it will be seen for one year. Your vehicle wrap will be seen by everyone in town and the wrap will be seen for as long as it is on your vehicle.
In your general area, it is possible for your vehicle wrap to be seen by thousands of people each day. According to the Outdoor Advertising Association of America, vehicle wraps reach approximately 95 percent of the general public. That is persistent exposure that you cannot get from any other kind of advertising, no matter what you pay for it.
You Can Help Enhance Your Vehicle Wrap’s Effectiveness
A magazine ad may run for a week or a month, but it can only be seen by people who actually pick up the magazine and see the ad. Even advertising done on the Internet requires people to actively pick up a smartphone or get on their computer to see that advertising. With vehicle wraps, you are not nearly as limited with your ability to get your advertising seen by as many people as possible.
When you have a vehicle wrap, you find ways to park your vehicle in places where people can see it. You can be sure to drive the speed limit so that you are not flashing past cars, which makes it easier for everyone to read your advertising. Even though vehicle wraps have an incredibly high exposure rate, you can expand that exposure by taking steps to make your vehicle more noticeable. None of this is possible with any other form of advertising, which helps to make vehicle wraps that much more effective.
What Makes Vehicle Wraps Such A Great Advertising Option?
When you run a successful newspaper ad, the time frame for your ad is limited. If you want to extend the time that your ad runs, then you have to pay for more time. The same is true for advertising through the Internet, magazines, billboards, radio, television and just about any other medium that you would use to get exposure for your company.
With a vehicle wrap, there is one set-up fee and no ongoing fees to maintain your advertising. As long as the wrap is on your company vehicle, it will be exposing your company and your marketing message to thousands of people each day. The Outdoor Advertising Association of America estimates that the average vehicle wrap is seen by between 30,000 and 70,000 people each day. To get that kind of exposure without having to pay any kind of ongoing advertising fee is just smart business.
What Can Be Put On A Vehicle Wrap?
The key to a good vehicle wrap is to have colorful graphics that get plenty of attention. Once someone glances at your vehicle wrap, it can say anything that you want it to say. Are you interested in getting people to call your service company to set up an appointment? Then put your phone number in huge numbers on your vehicle wrap and listen for the phone to start ringing.
Your vehicle wrap can include important information such as your company phone number, physical address, website address and a description of what your company does. This is much more than just a bumper sticker. This is a wrap that goes on your entire vehicle and turns your vehicle into a rolling billboard.
A vehicle wraps is a cost-effective marketing approach that will bring financial returns for as long as you have it. There are no ongoing fees and you always get to choose where your mobile billboard is set up. When you are looking for a marketing approach that will bring you the best possible results for the lowest relative investment, then look into vehicle wraps and get your message out to everyone who sees you.