What are the Benefits of B2B Marketing Automation in Website Businesses
Originally posted on March 17, 2020 @ 2:34 am
Are you tired of performing the same marketing tasks over and over again?
Does these task help make a great amount of profit for your digital business? Why not switch these tasks to automation so you can focus on building up new marketing strategies for your brand?
Leading brands of today have learned how to make the best use of marketing automation.
They have found marketing automation work incredibly for them and at an amazing advantage.
In fact, statistics represent that more than 77 percent of the CMOs use marketing automation as a way to increase overall brand revenue. It often makes us wonder what makes marketing automation such a lucrative option? Are you interested in learning the benefits of marketing automation for your online business? Are you wondering how it can help your brand earn more money in less time?
Let’s find all about it in this article.
Marketing Automation Enhances Customer Experience
Do you know that marketing automation tends to send out behaviorally triggered emails? Such emails are sent out to customers based on the actions they perform throughout a well-tailored campaign.
It can be anything from sign-ups to abandoning carts on your website or browsing certain products. Marketing automation observes your behavior and then tailor its email messages to attract you.
It creates a more personalized marketing experience for incoming visitors. Personalized marketing has previously helped organizations observe a 93% increase in their respective conversion rates.
Marketing Automation Boosts ROI on Staff Costing
Another great benefit of implementing market automation is that it boosts ROI on staff costs. It eradicates the requirement of hiring marketing individuals who are required to perform repetitive marketing tasks. It eventually cuts down greatly on the staff cost at an incredible margin.
As a result, you get more streamlined marketing teams with more agile marketing specialists.
Additionally, with marketing automation, your teams can have a more deep focus on tasks that matters. They can work on newer strategies and innovate better ideas to enhance the digital marketing experience for their respective customers. It makes your customer feel more homely.
They can enable organizations to hire new individuals who can bring value to the business.
Marketing Automation Increases the Average Order Value
If there is one thing that works wonders for e-commerce businesses, it is how market automation can create better product recommendations to customers. Let me explain it to you by using an example.
Imagine you are a customer who is searching for Rayban glasses on an e-commerce store of their choice. Now, after the have searched up the store, they are unable to find the model which they are looking for. With market automation, as soon as the model arrives at the store, the automation feature will automatically start showing the ad of his preferred model to the customer in different places.
With marketing automation, the ecommerce store starts sending personalized email to the customer. Plus, automation is an effective way to cross-sell and up-sell across websites and through emails.
Marketing Automation can Help you Recover Lost Revenue
The right marketing automation tools can devolve basket abandonment issues. Imagine a customer comes to your website and plans on purchasing your product. Eventually, for some reason, he is unable to complete his purchase and leaves the basket mid-way. Life is so busy that he forgets to complete his sale. But, with the right marketing automation, you as a business can recover that sale.
Fulfilling abandoned cart orders will help increase your sales up by 12%. Not only does marketing automation enables you to bring back lost customers, but it also helps you in closing good sales.
Marketing Automation Allows you to Schedule Your Tasks Constantly
An interesting thing about using a marketing automation software is that it allows you to schedule your tasks in a periodical manner so you can send out your offers and emails in a timely manner.
With marketing automation, you can organize scheduled follow-ups. Not only that, but market automation can automatically trigger the right response for customers who are looking for answers.
Do you find posting on social media quite a hassle? With marketing automation, you can schedule up your posts on social media beforehand. Now, you won’t ever have to worry about posting again.
Marketing Automation Can Help you Build Better Reports
A good market automation tool comes with pre-configured site tracking tools. These tools allow marketers to assemble important information in one place. They may involve metrics like customer behavior, customer acquisition, customer interests, and so on. Marketers often use such information to create detailed reports which in return helps them to organize and build a better target audience.
Most market automation tools offer another set of tools to help marketers analyze and prepare statistics on various campaigns. Based on these statistics, they decide which of the campaigns performed better. Such reports can also be easily shared with other teams to help them analyze too.
Marketing Automation is a Great Tool for Lead Nurturing
Do you know that marketing automation can allow you to simplify the process of lead nurturing?
With the right marketing automation tool, you can collect valuable information on leads and prospects from different social media channels and then add that information to your list for effective marketing.
For example, if you want to have successful Instagram marketing, you can automate your Instagram posts to post on your brand’s behalf around the clock periodically. Some of these posts can be sophistically designed as lead magnets to convert visitors while others can focus on lead nurturing.
Some marketing automation tools offer lead categorization based on lead scores. It helps marketers to understand and learn about their leads better. Such categorization can help them reach out better.
These tools also come equipped with auto-responders for good follow-ups on customer queries. With marketing automation, you can send out personalized emails to engage your lead and nurture them.
Marketing Automation can Predict and Shape Customer Behavior
Smart marketing automation leverages the power of machine learning to understand customer behavior. By learning what the customer wants, these tools can improve product recommendation.
With every interaction that your customer makes, your business gains more data on customers.
In time, these marketing automation tools eventually start predicting and shaping what your customers want to do next. Based on these decisions you can generate demand, drive conversions, and increase revenue and do a whole lot more.