It is a competitive world. A business needs to take advantage of every opportunity to promote itself. Recent years have been particularly difficult with demand depressed by market conditions. There have been casualties in every business sector. It is time to look at your performance and consider whether you are taking every opportunity to get your name known to your potential audience. If some of the competition has gone there could be a gap in the market. You may be able to increase your market share as the recovery continues. There are many components to a typical marketing strategy and perhaps the most important is a quality website that reaches a prominent position on search engines such as Yahoo and Bing. You need to be there for potential customers to see. It applies to every business sector from the tourism and travel industry to fashion, sport and finance. It is not so necessary for the retailer that is looking to attract customers through the front door and sell its range of products. That may be a matter of building up a local reputation. One thing that you may not have thought about is to advertise yourself on everything you sell. You have to provide something for customers to carry their purchases away in on most occasions. If someone walks out of your premises with their goods in paper bags that have your name and logo printed clearly on those bags, your business name and logo will be seen by many other people. There have been questions raised about unnecessary packing, but customers have to carry their shopping in something. Why not do so in bags that are environmentally friendly and manufactured with recycled paper? You are then reducing your carbon footprint every day while promoting yourself at the same time. Every motor dealer has a sticker in the back window of their cars telling people where the car was bought. It is an ideal way to create mobile advertising. You can put your name on quality bags that you can hope a customer will use time and again to carry a variety of goods in public places. The whole subject of single use bags made from plastic has come under scrutiny. Ultimately every piece of plastic will be a pollutant. They can remain in landfill sites indefinitely. That is not the fate of a Kraft product that has a lifetime of use and can be recycled once again. The environmental impact of man on the planet can never be completely eradicated. There is a price to pay for consumption, but the more that price can be reduced the better. If you go online and look for someone that can supply something that may be a collaboration of design between yourself and the supplier you can start your campaign within no time. There should be something available in most sizes and made exactly to your specifications. You can look through a quality website before ever making contact, and then do so armed with your questions. It could not be easier to begin this new way to promote yourself.