E-A-T stands for Expertise, Authority, and trust — three factors that Google uses to measure how much confidence it should place in a website or a brand. The concept of E-A-T is discussed in details in Google’s Quality Raters’ Guidelines, and it is a huge ranking factor for many websites.
Why is E-A-T Score significant?
We personally believe that E-A-T is very significant for most sites. However, not all SEO’s agree that E-A-T is genuinely an important ranking factor. We have seen quite a few websites that have been adversely affected by Google Quality updates just because they have a lack of E-A-T. Businesses improving their E-A-T score have experience high increase in traffic.
There are some steps that you can follow in order to improve your E-A-T score. These steps will definitely give you a hike in your rankings.
Auditing Your Existing Content
Google’s Quality Raters’ guidelines advise raters to check for the reputation information. This is not always bad in case of smaller websites. But for large businesses or websites, here is what guidelines say “clients should expect to find information about large businesses and websites of large organizations’ reputation, as well as well-known content creators.”
This means that a page lacking the reputation information and E-A-T for the content creator warrants the low or lowest rating. Raters usually take into notice the reputation information provided by the third parties, not from the one created the business or the content creator.
Building a Framework for Content Creation
Next, you need to create a framework or task list for future content creation. This is because the content creators will need to follow a structure to future-proof their work for E-A-T.
SEO experts can help your content to be expertly researched and written. They make sure that all the material is written to match a specific customer requirement and not created purely for “ranking” purposes because if your content doesn’t match your sales conduit, it doesn’t belong on your website.
Get more quality Backlinks
Backlinks play a crucial role in enhancing the website. You can provide links from high authority websites to back up the claims and statistics of your website that will increase your website trustworthiness. Such sites receive high E A T score from Google.
Secure your site with HTTPS
Google Chrome mentions non-https sites as insecure. And people usually don’t like to check on to such a website. Implementing a secure socket layer (SSL) certificate not only makes a site safe but also increases its trustworthiness among probable customers, and you need to make sure your website gets the same.
Remove or cut on content with less E A T
Lastly, you need to remove poor quality content from your website and ensure to keep the E-A-T score up. Though this might have lousy impact traffic on your website at first, you will benefit as this improves the total E-A-T of your website.
In case, you are a website owner and you are looking forward to improve your E-A-T Score, you can opt for the Top Seo Edmonton and get superficial results. Don’t wait, Rank #1 on search engines today!