Give your customers a gift to remember
Originally posted on January 2, 2020 @ 5:06 amnew roman’, times; font-size: 20px;”>An article looking at the increasing popularity of gift cards and how they can be used to promote and inspire customer loyalty so Give your customers a gift to remember by following ways. new roman’, times; font-size: 20px;”>Thankfully, things have moved on since the days of the gift voucher and gift cards are becoming the way forward in terms of prepaid presents. They essentially have the same concept of a gift voucher, but instead of having to buy in denominations of, say, 5, you can load a gift card up with as much as you like. They make excellent presents for colleagues, perhaps those who are leaving or going on maternity leave, as instead of presenting them with 200 worth of gift vouchers from across the company you can give them one neat little card containing the whole amount. Plus they show a little more thought than simply giving cash, which is so easily spent on day-to-day items, as you can select the shop in which your recipient can treat themselves to their gifts. Gift cards rarely have expiry dates either, so you know you’ll be giving a gift that won’t get forgotten or wasted. business and attracting new customers to your outlet. Whatever you sell, giving your existing customers the opportunity to buy a gift card for their friends and family is a great way of opening your business out to new people. It’s really easy to order in a stock of these printed plastic cards and you can have them printed in your corporate colours with your logo displayed too, another good way of getting your business name out there. new roman’, times; font-size: 20px;”>Customers tend to think of gift cards as being the domain of big brand names, so unless you make it clear then the chances are they won’t know buying a gift card in your store is even an option. The best place to display them is near the till, so they’re clearly visible to customers when they’re making their purchases. You could also invest in some signage for your shop perhaps on the shelf edges to let customers know they can buy gift cards, or include it in any mail outs or emails you send.
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