Give your customers a gift to remember

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Originally posted on January 2, 2020 @ 5:06 am

new roman’, times; font-size: 20px;”>An article looking at the increasing popularity of gift cards and how they can be used to promote and inspire customer loyalty so Give your customers a gift to remember by following ways.
child? On your birthday you would open all your cards and inevitably an auntie or grandparent would have sent you gift vouchers. Always on the large side (and if your relatives were generous, you may have had three or four) they weren’t the easiest things to keep track of and also inevitably would get lost, torn or forgotten until long after they expired.
new roman’, times; font-size: 20px;”>As well as being excellent gift items, gift cards are a brilliant way of promoting your business and attracting new customers to your outlet. Whatever you sell, giving your existing customers the opportunity to buy a gift card for their friends and family is a great way of opening your business out to new people. It’s really easy to order in a stock of these printed plastic cards and you can have them printed in your corporate colours with your logo displayed too, another good way of getting your business name out there.
new roman’, times; font-size: 20px;”>Customers tend to think of gift cards as being the domain of big brand names, so unless you make it clear then the chances are they won’t know buying a gift card in your store is even an option. The best place to display them is near the till, so they’re clearly visible to customers when they’re making their purchases. You could also invest in some signage for your shop perhaps on the shelf edges to let customers know they can buy gift cards, or include it in any mail outs or emails you send.
new roman’, times; font-size: 20px;”>AUTHOR BIO
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