Since you are reading this blog, I am assuming you are already running a business. Yet, what you now need is to find a way to improve its visibility so that you could get a better spin to the one you’ve got so far. I’ll admit – running a successful business is pretty hard, especially with all the competition out there. You need to be calculated and smart and always land on your feet. So here are some tricks that would help you to Improve Your Business get back in the game and help you keep in mind some business strategies!
- Partner up
Even though doing business with someone might seem as a lot of effort, it can be beneficial for both sides. You and your business, it will give a chance to spread through some other fields and get new customers. As for your partner company… same reason. Plus, it’s an amazing save-up budget-wise! Also, the more your firm(s) offer, the more clientele you’ll have. You are probably aware of the fact that people nowadays don’t really have much time to go from a business to business in order to get things done. If one company offers several services, they’ll be more than happy to nest there. So, find a company that operates in the same field as you and partner up!
- Marriage mail
Marriage mail is a great way to both promote your product and save up. Instead of invasive direct-mail campaigns, opt for this one. This channel welcomes all news, adds and coupons you may have planned to share with your usual clientele. In order to keep everyone informed of the ongoing things make sure all your customers are tagged in the e mail. But, before you start this drill, remember one thing: never be pushy! Don’t include people who told you they didn’t want to receive your mail. Keep it as professional as possible.
- Promotional merchandise
We’ve already established that, when doing business, you need to think of best ways to promote it. One of these ways is definitely through promotional products that you’ll have a pleasure of sharing with your clientele. Sometimes a pen or a mug will be a better reminder of your firm to your customers than a 2×2 meter billboard. So, invest in some promotional merchandise and make the buzz spread! Another useful tip: if your budget allows it, it would be good to give out some free products. Obviously, don’t even think of going over your budget for this. Just, if the opportunity presents itself, grab it. Depending on the industry, you can experiment. For instance: if you are in rug business (making, selling… rugs) you could give away free dusting mops and similar. People love free stuff!
- Advertizing and PR
Your firm’s reputation pretty much depends on how you’ll handle your PR. Problem is, pretty aware of how much business’ need their help, most PR firms have decided to set ridiculously high prices. So, if you can’t cash out and you need some advertizing, you can always do PR yourself. You can pay for PR consulting, grab couple of ideas then turn them into reality yourself. Also, ask a friend to help out – there are surely a few people in the business. First step is sending release or pitch letters and doing a follow up by phone. You’ll be creating some amazing relationships and for a long time if these people give you their attention!
- Local paid search
When you work 8 to 15 hours a day and at the end of that day you need to go shopping for some necessities (we’re not talking groceries shopping here), what is the first thing you feel like doing? – have a plan of where exactly to go! Fortunately, the internet era has made it possible to do all kinds of browsing online, hence – given us plenty of choices to choose from. We already know what we want; the question is: Where do I get it? Well, among others, Yahoo! and Google offer services for local advertisers. Also, with Yahoo!’s Local Sponsored Search program you are given the opportunity to have your page promoted. Basically, traffic will be driven to your store even if you don’t have your own website.
- Word of mouth marketing
Word of mouth marketing is definitely the most desirable way of promoting your product. It is based on people talking about your product (positive things, of course) and recommending it around. Word of moth marketing is done through internet channels such as Twitter, Facebook, Youtube. There are companies that do this type of marketing. Still, if you don’t want to pay for something you can do yourself, then don’t – just find friends willing to help out and spread the word!